A stats page for each market
Flyfishonomics records street prices for the same fly-fishing products in the EU, the UK, and the US. There is now a stats page for each market: Europe (EUR), the UK (GBP) and the US (USD). Each page uses only that market's own prices. Nothing is converted between currencies.
What is on the page
- At a glance: how many SKUs we track and how many have a price, how many shops we read in the last 30 days, and how many prices we checked in the last 7 days.
- Lower than a month ago: the lowest in-stock price now against the lowest about 30 days earlier. Only SKUs with two or more shops and a fresh price count. The result is split by category and, where there are enough SKUs, by brand.
- Biggest gaps between shops: the cheapest against the dearest in-stock price for the same SKU, read in the last 7 days. The percentage is the gap as a share of the cheapest price.
- By week: how many SKUs were lower than a month earlier, week by week.
The UK page has no brand or weekly block yet, and the US page no weekly block. There are not enough comparable SKUs for those yet. The figures below are from 25 October 2026.
Europe
We track 522 SKUs in the EU, 481 with a price, from 111 shops. We checked 857 prices in the last 7 days. Of 138 comparable SKUs, 64 (46%) were lower than a month earlier, by 9.7% on average. Fly lines fell most on average (10 of 26 lower, −14.6%). By brand, 13 of 15 Orvis SKUs were lower; none of 6 Sage SKUs was.
The largest gap was on the Abel SDS 9/10: €1044 at Bogdan Gawlik against €1349 at ADH Fishing, €305 or 29%. The Nautilus CCF-X2 6/8 was €544.21 at Caddis and €829 at Flyfishing Europe, a 52% gap.
The weekly share of lower SKUs went from 6 of 22 (week to 4 October) to 64 of 138 (week to 25 October). The number of comparable SKUs grew in the same weeks, so the two figures are not directly comparable.
The UK
We track 400 SKUs in the UK, 305 with a price, from 49 shops, and checked 385 prices in the last 7 days. Only 18 SKUs had two or more shops and a fresh price; 9 of them were lower than a month earlier, by 9.2% on average.
The largest gap was on the Hardy Ultralite LL 10'8" #3: £615.99 at Mallon & Green against £879.99 at Hardy UK, £264 or 43%. The Greys Wing 9ft #5 was £179 at Farlows and £299.99 at Greys UK, a 68% gap. In five of the ten largest UK gaps, the dearest shop was the brand's own UK shop.
The US
We track 405 SKUs in the US, 321 with a price, from 106 shops, and checked 660 prices in the last 7 days. Of 80 comparable SKUs, 17 (21%) were lower than a month earlier, by 7.8% on average. None of 19 comparable rods was lower. Wading boots moved most often: 6 of 12 were lower.
The largest gap was on the G. Loomis Asquith 9ft #6 4pc: $1235 at Florida Fishing Outfitters against $1570 at Yellow Dog Flyfishing, $335 or 27%. The Hardy Ultralite LL 10'8" #3 was $671.25 at TCO Fly Shop and $895 at Hardy US, a 33% gap.
What the figures show
The pages count prices, not sales or clicks. A SKU that is lower than a month ago may have dropped at one shop only. A large gap between shops can also come from a sale at a single shop. The pages are rebuilt with each price update, so the figures will change.
Prices are street prices seen at the time of writing. See the stats pages for the current figures.