About

Flyfishonomics is an independent street-price tracker for fly fishing gear. It follows the same product in the EU, the UK, and the US, and shows what shops are charging.

Why we built this

Flyfishonomics was born out of frustration. We bought fly fishing gear, and a day later we saw the price drop a lot. Pricing in this market is very opaque, and as a buyer you rarely know whether the price in front of you is a fair one.

Fly fishing is our passion, and Flyfishonomics is entirely privately funded. We want shops and brands to earn their money. As buyers, we also want to feel good about what we paid. Clear prices help both.

Three markets

Prices stay in the currency of that market: euros in Europe, pounds in the UK, dollars in the US. A pound price is not converted into euros, and a dollar price is not converted into pounds. Each market is its own list.

How prices are collected

A price is read from a shop’s product page and written down as a dated row: the amount, the shop, whether it was in stock, and the page it came from. This site does not scrape shops in your browser. A published page is a static snapshot of those rows.

For each product and each day, the line on the chart is the lowest in-stock price. Out of stock does not count as the low. When only one shop has a price, that price is shown without calling it the lowest.

Which shop is lowest comes only from those prices.

How prices are collected covers how often we check, what we will not do, and how a shop can opt out.

Flyfishonomics is not a shop. Buying happens on the shop’s own site.